Train With Purpose.
Execute With Intention.
Big goals don't come with a one-size-fits-all training.
We combine experienced coaching, smart training, and real-world flexibility to help you become a stronger and more confident athlete — whether you're working towards your first finish line or your fastest one yet.
Experience You Can Trust.
Certified. Experienced. Always Learning.
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Coaching for every athlete and every ambition
At Be Fierce, coaching is more than just a plan you buy off the internet. It's a partnership — we meet you where you are in your journey as an athlete. Beginner, veteran, or world-class athlete — we can help you discover your next finish line or PR. You Belong Here.


What are you training for?

Triathlon
From your first triathlon to your biggest start line yet.
Personalized coaching for every stage of your triathlon journey - from sprint to Olympic, 70.3, IRONMAN and championship-level goals.

runDisney
Big Challenge.
Smart Preparation.
Coaching for runDisney races and challenge weekends - from your first 5K to the Dopey Challenge. Smart preparation for the unique demands of racing day after day. We've been there, done that and will help you find your magic.
Tried before and didn't make it to the finish line?
Let's change the ending.
Different goals | Same Support

Our Coaching Philosophy is Built For Real Athletes
Our coaches are athletes too - we have been there. We know that life happens, things change - family, job, health and other real-life demands. We work with you to maximize the quality of your training within your real-world life. We use data and analytics supported by artificial intelligence to shape training that both fits your life and your performance. Every plan is personal and every session is intentional. Whether you are an Executive or a stay at home mom, You Belong Here.
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1:1 Coaching
Your training. Your coach.
Your goals.
Personalized coaching, ongoing analysis and adjustments, regular communication and race-day preparation. The most support, for your biggest goals or when you want a coach in your corner every step of the way.

Group Coaching
Individual training.
Shared experience.
Structured coaching, education and accountability with a supportive community. You get a personalized training plan with the motivation and connection of training alongside other athletes.

Training Peaks Plans
Training plans to purchase.
No Commitments.
One-time purchase training plans on Training Peaks for self-directed athletes. Choose from our expertly designed plans to get started on your next goal.

Monthly Training Plan
Self-directed training.
Professional plan.
A fully individualized training plan on TriDot monitored by our coaches for your goals and schedule. No ongoing coaching included - just a custom plan that responds to your training each week. Onboarding session included.
More coach support
More Independence
Ways to work with us
Choose how much
coaching you want
Same Be Fierce coaching, four ways to work together.
From fully supported to fully self-directed, you can find the option that fits your goals, your life, and your style.
Different
Paths
Same
Support
